Investing the pyramid flipkart online
One major mistake, according to some experts, was its decision to move to a marketplace model from its inventory-led model, emulating Alibaba. But these mistakes gave Amazon India the opening it was looking for, allowing it to overtake Flipkart in desktop traffic in December.
He also bought PhonePe, a startup founded by former Flipkart executives, to build a payments platform. There were fears that while Flipkart focused on winning the battle of driving internal operational efficiencies, it was losing the war with Amazon. Krishnamurthy, who had worked at Flipkart between and , has been key in bringing back aggression within the firm to fight Amazon.
In May, it deferred the joining dates of IIM graduates and in July began laying off around employees. At a recent meeting, Binny Bansal drilled it down telling employees that Flipkart was not a place for the light-hearted anymore. Even after spending this much, there is no market growth. Going forward, Flipkart is looking to build its two other business—payments and logistics.
Flipkart has started converting digital wallets users across its platforms to PhonePe, to which its transfers payments for returns. PhonePe has been built on the new government-backed payments platform, Unified Payments Interface, and is chasing an aggressive target of million users by the end of this year. He has started spending more time with the unit after Kalyan Krishnamurthy took charge of the commerce business.
An investment by Wal-Mart, even for a minority stake, will also ease pressure on Flipkart to find exit options for its investors. We will only exit the companies once they cross that billion-dollar landmark and that goal may be achieved in near term. You have bet big money on the e-commerce sector.
Is there a significant rise in the number of online customers? We only think of users who matter and not the total number of users. In other words, those who really matter are the million users who transact online and not the 80 million people who just go online every day. Most Internet users, especially those at the bottom of the pyramid, don't feel comfortable about online transactions.
Today, only one-fourth of the Internet users are transacting online, compared to the total number of Internet users who surf the Web, check e-mail, read online or spend time on social networks. We see a lot of e-commerce companies nowadays. But what do you think of their current valuations? Are those realistic or inflated? Current e-commerce valuations are surely inflated.
During the past months, every investor and every company had been positively surprised by such growth. In fact, most companies have actually surpassed their own forecast. Fundamentally, you see this kind of valuation because companies are doing well and transactions are happening much more than people expected 9 or 12 months ago. So that resulted in inflated expectations. As you may know, valuation is the measure of future expectations. When it comes to valuations, investors consider how the company is positioned today and what the company is expected to be in future.
It's this kind of outperformance-versus-expectations that has resulted in feeling that the future is rosier than anticipated. Plus, it is also driven by what's happening in China, Brazil, Russia and other emerging markets. Just look at Taobao which is an online auction site for customer-to-customer trading and is subsidiary of Alibaba Group of China. It has put all of Indian e-commerce firms to shame. That company does 50, transactions per minute and no company in India does even 10, transactions per day.
Of course, a few firms are approaching the 10, mark and if that's where we are going, you would certainly expect a bubble type valuation environment. The answer is somewhere in the middle and it is very far from Taobao. This kind of development gives the investors the leap of faith.
We may not get there yet but being closer to them means a fairly big number. Investors today are looking at China and other markets, and if this trend continues, e-commerce will certainly become big. I think very large companies will be built in India who will operate across the e-commerce space.
And along the way, a lot of companies will have lofty valuations, execute poorly and consequently, will go down. Can you tell us more about the emerging trends in e-commerce? Currently, customer centricity is probably very average or even poor. But we will find companies who will invest more dollars in improving the consumer experience and local logistics.
We have seen a few companies already doing that and many more may follow suit. Moreover, steep discounting will be in vogue while e-commerce firms churn out more customer-friendly policies in terms of pre-shipping, delivery and return of goods. Overall, these companies will have low profit margins if they stick to aggressive discount rates. The premise of good e-commerce business is customer centricity and customer service.
We will see many e-commerce players invest into warehouses, local logistics, aggressive pricing and aggressive policies to ensure growth. In e-commerce companies, mode of payment is extremely critical and as an investor, we find that cash on delivery COD has solved the problem to some extent but not completely. So we have also aggressively invested in payment solutions companies, as we see ample growth opportunities in areas like mobile payment, COD and online payment.
This is another facet of e-commerce that's not yet fully realised. That's brings us to another facet of Internet business. What is happening in the large data storage segment and what are your views for opportunities in that space? Big Data will require adequate storage, backup, analytics and infrastructure, and that seem to happening all around us. In fact, you will find Big Data and analytics components everywhere due to the data explosion generated by big companies.
We are very keen to help companies who want to go global from India. We do think that the time has come when a small Indian company can actually compete with those in the Silicon Valley. This kind of scenario didn't exist three or four years ago.
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Once installed and configured, you'll be users that would a dialog box and I was access as "QueryIfNoLogon". The bottom and widest part of the pyramid is comprised of low-risk investments, the mid-portion is composed of growth investments , and the smallest part at the top is allocated to speculative investments. Key Takeaways The investment pyramid is an asset allocation strategy that investors use to diversify their portfolio investments according to the risk profile of each security.
The pyramid, representing the investor's portfolio, has three distinct tiers: low-risk assets at the bottom such as cash and money markets; moderately risky assets like stocks and bonds in the middle; and high-risk speculative assets like derivatives at the top. The strategy calls for allocating the largest proportion of capital to the low-risk assets at the bottom, and the smallest amount to the speculative assets at the top.
The base i. The middle part of the pyramid would include a moderate allocation to corporate bonds, stocks, and real estate. These assets are somewhat risky and have some probability of losing value, although over time they have positive expected returns. The top would include the smallest allocation weights and include highly risky, speculative investments that have a high chance of loss, but may also produce above-average returns.
These would include derivatives contracts like options and futures not used for hedging purposes , alternative investments, and collectibles such as artwork.
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